Learn more about CustomerConnect Mobile

The Problem

John Draper, owner of Draper Cleaners, is a second-generation launderer. He has built his business from the ground up over thirty years and is looking for ways the business could keep up with the times. Draper Cleaners consists of three stores and one plant, distributed across Utah's Salt Lake County. Business-growth has generally been pretty strong over the years. Recently, though, as with the much of the dry cleaning industry, growth has slowed for Draper Cleaners. In this increasingly competitive environment, i.e. competing dry cleaners chasing fewer and fewer customers' dollars, John needed to set himself apart from other chains in the area. He knew that sophisticated customers were sometimes put-off by the apparent hassle of visiting a dry-cleaner location, so he needed a more convenient way for customers to interact with his business, i.e. submit orders, request information, request pickups, and schedule drop-offs.

The Solution

After speaking with SPOT sales staff, John was sure that MDC Mobile was just the thing that could set Draper Cleaners apart from the competition. SPOT implementation staff would cater the appearance, functionality, and settings of his mobile app and SPOT on the backend.
This ensured his customers had just the experience of his brand and company he needed in order to stay fresh and relevant, especially compared to the Good Enough, I Guess cleaners, a local competitor. Good Enough, I Guess had a mobile app, but they had contracted some obscure development shop to get the app as cheaply as possible; it was full of bugs and the style did not-at-all match the drab, boring in-store design Good Enough's management had spent so much time crafting over the years.
The Draper Cleaners mobile app was tailored to John Draper's precise specifications. The feature-set matched exactly his operational requirements, and the look and pallette of the app resembled that of all his stores. As John promoted the app to his customers, he noticed increased orders, dollars, and market-share. His customers were responding to the convenience and accessibility of his new mobile app.

Before You Call

Before contacting SPOT sales at 801-208-2212, it may be useful to review the SPOT Mobile App Asset Requirements document. Early on in the requisition process, you will be asked to complete/provide all of the information and steps listed on the document.